Company: MEGO Corporation
Release Date: 1976
Dimensions: 12 1/2" H
Points of Articulation: 12
Estimated Current Market Value: $300

Description:
The first of three versions of the Wonder Woman MEGO Doll in the likeness of Lynda Carter as she appeared in Season 1 of the Wonder Woman television series which aired on ABC in 1976.

Of the three releases, this is the only MEGO doll that is licensed as Lynda Carter as Wonder Woman. While Version 2 and Version 3 use the same doll base in her likeness, all references to Lynda Carter on the packaging were removed.

Features rooted hair and eyelashes with a light skin tone, and a Bronze Age costume including painted bodice in red, yellow and black, cloth blue and white star-spangled pants, yellow tiara with raised red star, silver bracelets, red boots and golden lasso. Accessories include Diana Prince Navy uniform, dark tinted glasses, black shoes and display stand. Articulated at the neck, shoulders, elbows, wrists, waist, hips and knees.

Restyled as Diana Prince:

MEGO Trivia:

Martin Abrams (President of MEGO Corporation from 1971 to 1982), said the name and logo for MEGO were inspired by the fact that many years ago his little brother, when the family was about to take a trip, would state: "Me go too. Me go too". So MEGO is officially prounounced "MEE-go" and not "MAY-go".

Lynda Carter never made any money off the MEGO dolls in her likeness. On The Late Show hosted by Joan Rivers in 1986, Lynda Carter stated: "I think that you're probably familiar with a problem in Hollywood, and that is that they market you and they use you. They did a mask of my face and put it on the doll and they put my name on for the first run of it. And then they took my name off and said they didn't have to pay me anymore. So it's the kind of thing that you can be used so much in this industry. I make nothing. I don't even make anything from the reruns. Don't ever settle for net profits. It's called 'creative accounting'".

The Wonder Woman doll boxes were designed by Orit. Using a single name, like Cher or Madonna, Orit was a graphic designer just out of college when she started at MEGO. She was later promoted to MEGO's Creative Director and now owns The O Group, a well-respected design firm in New York City.

In 2001, the LEGO Corporation tried to trademark the name MEGO, but were denied through a legal appeal filed jointly by Abrams/Gentile Entertainment and MJJ Multimedia, LLC. Download a PDF file of the disposition.